The word “sneaker” is often attributed to Henry Nelson McKinney, an advertising agent for N. W. Ayer & Son, who, in 1917, coined the term because the rubber sole made the shoe stealthy. All other shoes, with the exception of moccasins, were unsuitable for sneaking due to the noise they inevitably produced. However, the word was in use at least as early as 1887, as the Boston Journal of Education made reference to “sneakers” as “the name boys give to tennis shoes”.
Globally, an underground subculture known as “sneakerheads” is moving towards the forefront of fashion. Likened to the focus on women’s shoe culture, casual sneakers like the Air Force One (Nike) or Superstar (Adidas) have become icons in today’s pop culture. Artists/Customizers are now creating works of art that increase the value of casual sneakers to upwards of $500 from the original $70-$90 retail. Music Star fashion lines are now producing footwear that is similar in build to the Nike and Adidas counterparts and footwear sales continue to climb. Recently, Vanessa and Angela Simmons (daughters of Joseph Simmons aka Rev Run of Run DMC) have launched their own Air Force One like line called Pastry.
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